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| You want to take part in THE ARTS+?
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| REINVENTING CREATIVITY AND INSIGHTS OF TODAY’S WORK IN A CULTURAL INSTITUTION
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New publication models for collections, virtual tours of exhibition centres or historical paintings brought to life with the aid of a mobile device – combining culture with business and technology breaks open the boundaries of the traditional reception of the arts. New analogue and digital experiences are enhancing our possibilities to engage with creative products and art. In this way, visitors to museums, architectural sites and galleries become users and sometimes even producers of these organisations’ content.
THE ARTS+ is about the business of culture – but primarily it is all about people. We team up with museums, start-ups and technological industries companies and of course the creative minds behind them. Meet us in London (July 5),in Berlin (July 7),
in Frankfurt (11.-15. October 2017), or online (anytime).
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| JOIN US IN LONDON ON JULY 5!
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| Reinventing Culture: How the Arts Worlds Collide in the Age of Technology’. Holger Volland, Vice President of Frankfurter Buchmesse und Founder of THE ARTS+, is known for his expertise in bridging the gap between business and creative sectors. He will be in discussion with Alex Flowers (Team Leader, Digital Programmes, Victoria & Albert Museum) and Fiona Romeo (Consultant - previously with BBC, Disney, and MoMA) about their experiences and ideas around technology, creative content and business. »
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|  © Frankfurter Buchmesse
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|  © Frankfurter Buchmesse
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| NEW OPPORTUNITIES FOR THE CULTURAL AND CREATIVE SECTOR
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| Holger Volland (THE ARTS+), Robert Lehmann (Google Arts & Culture), Diane Drubay (We Are Museums), and Carla Streckwall and Alexander Govoni (Refrakt) will take a look at the digital future of the culture and creative industries. What digital developments are already in the pipeline? And how can the actors of the creative and culture industries benefit from digitalisation? These and other questions will be discussed on July 7 in Berlin. »
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| CALL FOR ENTRIES: BE PART OF THE GLOBAL ILLUSTRATION AWARD
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| Organised in conjunction with the International Information Content Industry Association (ICIA), the Frankfurter Buchmesse has announced the second Global Illustration Award (GIA). Designed to attract entries from around the world, the competition will be operated exclusively by IlluSalon, a global illustration resource platform based in Asia. Illustrators from all around the world can submit entries until 14 July 2017. The Grand Award includes prize money of 6,000 euros. »
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|  © Frankfurter Buchmesse
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| INSIGHT: HOW DO TRADITIONAL MUSEUMS GO DIGITAL TODAY
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| “I use digital as an opportunity to reach out and share Vincent van Gogh’s life and work with the whole world”, says Martijn Pronk, Head of Digital Communication at the Van Gogh Museum. In our interview, he talks about how Van Gogh’s paintings from the 19th century can benefit from today’s digital technologies. »
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|  © Martijn Pronk
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| TRADITIONAL ARTS + TECHNOLOGICAL INNOVATION = ENHANCED CULTURE
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| Matthias Röder, founder and Managing Director of the Karajan Institute and Holger Volland, founder of the THE ARTS+, discuss the interchange between classic art and digital options on the path to a new cultural concept.
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