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| Welcome to the new cultural ecosystem (tickets starting from 68 euros)
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FIVE DAYS OF INNOVATION: WELCOME TO THE NEW CULTURAL ECOSYSTEM (tickets starting from 68 euros)
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Dear THE ARTS+ friends,
In just a few days, THE ARTS+ will open in Hall 4.1 during the Frankfurter Buchmesse (11-15 October 2017). So I’d like to recommend a creative start to your Wednesday morning. That’s when we’re expecting high-profile keynote Speakers, including former Senior Adviser to Obama and Head of Global Public Policy at Google Caroline Atkinson, Donald Potard and the Artistic Director of the Volksbühne Chris Dercon. Things will continue in a similarly spectacular fashion on two stages all the way until Sunday. And, by the way, the ARTS+ programme with over 50 creative speakers from all around the world is included in the price of admission to the Frankfurter Buchmesse – so make sure buy your ticket, prices starting from 68 euros, now. Let’s come together to discuss the latest trends for culture professionals, creatives and media producers and celebrate creativity.
An exciting exhibition this year features publishers like Gestalten and TASCHEN Verlag, as well as cultural institutions like the Städel Museum and Munch Museum from Oslo. And, on the Saturday and Sunday of the fair, our pop-up museum (in collaboration with Europeana) will show you a completely new approach to art and culture.
I look forward to your visit!
Holger Volland
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| “I’M EXTREMELY INTERESTED IN THINGS WITH A +”
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| Chris Dercon, Artistic Director of the Volksbühne Berlin, known as a cosmopolitan boundary breaker in the cultural world, will be one of the speakers at the opening ceremony of THE ARTS+. In our interview, we talked to him about what culture should achieve today in our age of digitalisation, the significance of language in the age of Twitter, upcoming projects and why we should always add a plus sign to all disciplines. »
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| FROM INNOVATION TO EMOTION
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MAGIC MOVIES: WELCOME TO THE VIRTUAL REALITY POP-UP CINEMA
On Saturday, October 14, bring some popcorn and enjoy THE ARTS+ Virtual Reality Pop-up Cinema in cooperation with evrbit. Thanks to VR Sync, a ground-breaking technology that synchronises devices, sound and video, evrbit has turned virtual reality into a widespread authentic cinema experience. Imagine not just watching a movie, but actively participating in it: Dive deep into the setting, walk around, feel the motion. Sounds great, doesn’t it? Then come and see for yourself! »
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| THE ARTS+ HIGHLIGHT OIN THE FRANKFURTER BUCHMESSE APP
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| As a mobile guide to the fair, the official app of the Frankfurter Buchmesse also features THE ARTS+. The app lets you access details about all exhibitors and events whenever you need them. You can create your own personal diary and favourites list. Finally, the matchmaking feature uses LinkedIn to help you find business contacts. The app is available in the iOS App Store and in the Google Play Store.
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| Photo: © Frankfurter Buchmesse
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| BETWEEN CREATIVITY AND AI
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| “Sonophilia Spark“ is one of the highlights at this year’s THE ARTS+. “Piano hacker” Seda Röder has created an outstanding event that combines music with discussions about redefining arts and creativity in the age of AI. Meet outstanding experts from the fields of creative AI, deep learning, business and the arts, including Dr Ahmed Elgammal, Director of the Art & Artificial Intelligence Lab, Chris Boos, CEO and Founder of Arago, artist Mario Klingemann and Michael Breidenbrücker, serial eEntrepreneur and Co-founder of Last.fm. Act quickly – only a few tickets are still available! »
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| PROJECT MAGENTA: THE NEXT (R)EVOLUTION OF THE MACHINE
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Douglas Eck, a Research Scientist with our partner Google, will introduce you to Magenta, a Google Brain effort to generate music, video, images and text using deep learning and reinforcement learning.
New technology has always played a role in artistic creation. But recent technologies have brought machine-driven creation to a new level: Can machine learning actually create compelling art and music? Will the machine become the next genius? And if so, how? If not, why not? And: What will be the role of artists and creatives be in this new game? »
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| VOLUME OF LIGHT + BOOKS + CAFÉ BY FRAME x THOMAS BROWN
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| Book lovers and creatives of all kinds will find it impossible to resist the Frame x Thomas Brown space at The Arts+, which combines photographer Thomas Brown’s interactive Volume of Light installation with a bookstand by Frame Publishers. Visitors to the book fair are invited to stop by for a delicious cup of coffee or tea, browse the wide selection of design titles, and create, photograph and name a paper sculpture as part of Brown’s volumeoflight.com project. »
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| CLASSICAL MUSIC MEETS SMART TECHNOLOGY
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| KLASSIK underground fuses classical music with 21st century urban nightlife. The two events on Sunday, October 15, bring the audience together with three musicians from the Leipzig Gewandhaus Orchestra for exciting and innovative concerts unlike any you’ll find at traditional classical music venues. Meet musicians Mina Lee, Anna Theresa Steckel and Thalia Petrosian, who is also the founder of KLASSIK underground. »
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| THE EUROPEAN PERSPECTIVE: THE ARTS+ INNOVATION SUMMIT
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| It’s a huge task, which will only be possible in cooperation with strong strategic partners. Learn more about one of those partners, ALDUS – the European Book Fairs’ Network, here, and discover the rationale behind the Summit here.
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Frankfurter Buchmesse GmbH
Braubachstr. 16 | 60311 Frankfurt am Main | Germany
Place of business: Frankfurt am Main | President: Juergen Boos
VAT no.: DE 114109486 | Register of Companies No.: HRB 6514
© 2017 Frankfurter Buchmesse
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